What we did:HD video filmingPhotographyVideo production
Following our previous work with Bentley and Rolls Royce through Sytner Group, we were asked to cover the launch of the new McLaren showroom in Knutsford. This included a grand reveal of the eagerly awaited MP4-12C that was being showcased to prospective buyers in the same evening.
We used three of our in-house photographers to cover the event, using a range of cameras, lenses, equipment, lighting and audio recording. Pro Canon and Nikon DSLR cameras were used for the primary photography, with a fully rigged Canon 7D used for the video capture.
The project was very time sensitive, with a majority of photographs required the following morning for press release. Time was also very limited for the editing of the video, which was provided as a full HD video file (1920 x 1080px) as well as uploaded to several video websites including YouTube and Vimeo at 720HD.