Longbeds is a specialist provider of bespoke beds, including extra long beds and accessories for taller people; or just those that like a bigger bed! We designed and developed a brand new Magento ecommerce website for them, which included responsive design to cater for their tablet and smartphone traffic.
The site was built with search engine optimisation in mind, using best practices for the site structure, headings and content. Where appropriate we also designed some enchanced listing pages for the most popular and premium products such as the Divans, which include a lot more information and use of stylish photography.
The main complexities for the site build included the large amount of customisable options for each product and the advanced shipping calculations. The site uses a SecureTrading gateway as well as a standard PayPal option for accepting payments.
A Wordpress blog was seamlessly integrated into the Magento platform for managing news updates and implementing their content strategy.
We also completed a day of on-location photography for a lot of the product photos on the site. In most cases these would be isolated on a white background, however we also took close up images to show the quality of the products for the enhanced pages. Additionally we also captured some staged shots, where the beds were dressed up to look like they were in a real bedroom to help the visitor visualise how they would appear in their natural environment.