Why you should be using video marketing for your business

Why you should be using video marketing for your business

By Lee on April 5, 2017

For us, video marketing cuts through the noise and, instead of just another faceless person or organisation competing for their attention, they are met with a person. So we are going to explain the potential of using video content and the different ways a small business owner can incorporate video marketing into their business.

video marketing

Then take a look at some of the statistics below that show how important video marketing has become for businesses.

Benefits of using video content for your business

  • 92% of mobile video consumers share videos with others (source: Hubspot)
  • Including a video on a landing page can increase conversion rates by 80% (source: Unbounce)
  • Including a video in an email increases click-through rates by 200 – 300% (source: Forrester)
  • After watching a video, 64% of users are more likely to buy a product (source: ComScore)

Face to face marketing

When it comes to face to face marketing it feels more natural and most people will agree that it gets get great results. However, you can’t physically go out and meet each individual or spend months building a relationship. This is where video marketing can help as you can get your message across to people by putting some of your personality in the video.

The advantages of video content

In 2017 we live in a busy world. Every person, business and businesses are competing to be noticed. To cut through the noise and become noticed is hard and then even harder is to be remembered. But what about building a relationship?

At Falkon Digital, we believe that video content cuts through the noise. The power of video is that whilst the person is watching your video they can build a relationship with you and your brand – a relationship that would have been much harder to build via another channel of marketing such as email.

People like to deal with people, and by putting them front and centre you increase the effectiveness of your marketing activities.

Costs are no longer an issue

When it comes to costs for putting video marketing in place they are no longer huge issues. If you want to do create video content yourself then you are going to be looking at some expensive equipment to get started. Now you can either treat this as an investment depending on how big your business is or you could always take the smarter option which is outsourcing the production and marketing. The last thing you want to be doing is getting started with your mobile phone.

Five ways you can start with video today

Here are our top 5 tips on how to use video marketing in 2017 to grow your business?

Use videos on your website

Intro videos are great when it comes websites, as they save people having to read through to identify whether they are in the right place. This gives you a chance to tell your audience how you can help them and why you are different. Video allows you to greet each person in person to start off the relationship strong.

Product walkthrough

Sometimes people really want to see how something will work, how it is used and how easy is it to do. This is especially true with when selling most products. You can even create screen-recorded walkthroughs of how easy a product is to use, how quick it is to set up and how beautiful it looks.

If you want to take it to the next step you can even have a real person on camera at the beginning and the end of the video to increase the human element.

Video content within emails

We all receive monthly emails with the same old offers, with its boring text and no eye capturing content. By adding strong imagery to an email it helps encourage people to engage. By video within your email to watch rather than text to read can further increase engagement.


If your business relies on strong pitches and sales meetings then video content can push those sales even further. Almost everything is better explained in person which is especially true when it comes pitching for business, but sometimes people will insist that you send your ideas ahead of a meeting. With this, you could send people with the pitch in the form of video and clear any extra questions they may have in the meeting after.

Using video marketing like this would make sure you stand out from others and that is sometimes the hardest problem to achieve.


If you have something that will create common questions that need answering a lot why not put a video together to better explain complex problems. Making solutions easier to find and reducing the number of support requests you receive whilst continuing to build that relationship along the way.

One final tip

One of the most important things to remember with video content is that quality does matter. If the quality of your video is poor, people’s perception of your brand will be too. The people you have in your video will also reflect you, so make sure they are engaging and interested in what they are doing.

Everyone has an off day, and that is definitely not the day to record a video.

Will you be using video marketing for your business?

If you would like to discuss using video marketing for your business, contact us today and we can incorporate your video marketing within your digital marketing strategy to suit your business.