Falkon Digital have been busy this month doing more eCards, when mentioning this to a friend in business I was surprised when they asked me ‘what is an eCard?’
There seems to be a holiday fro everything from the more traditional Christmas, Valentines Day and Halloween to pie day and social media day. With all of these ‘hallmark’ occassions you may find yourself running to the card store every week. But as a business it is a good idea to go for an up to date method of celebration or congratulation, these days businesses show off their professionalism with bespoke eCards.
E cards are digital versions of a greetings card and have become very popular as more and more people use digital media. E Cards are usually sent through an email marketing campaign and goes straight to the inbox of the recipient. You can also send your eCard through social media.
E cards are relatively inexpensive as they require no paper, envelopes or stamps, however for more complex eCards such as games or animations then a lot of design and programming is required which will cost more. However in comparison to direct mail campaigns eCards have proven to be cheaper and have a higher conversion rate with more accurate metrics as you can see how many people click directly onto your website from the links on the eCard.
E Cards can a simple design right up to a complicated game or animation, either way you can make the eCard bespoke to your company including aspects of your products or services and your branding.
If you keep an online archive of all of the eCards you send out then you can also help contribute to your email links portfolio which will help your SEO campaign.
We get lot of call for eCards especially Christmas eCards so if you think an ecard will help you stand out from your competitors then contact Falkon Digital and speak to one of the team.