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When it comes to Design it is very hard to pick one designer over another, there are many talented designers in the industry who are creative and skilled at producing great websites. The problem with design is that one persons idea of a good design is very different to another persons.
When designing a website the most important person is your customer, and you need to decide what the purpose of the website is. If you are having a shop or ECommerce website then you need to make sure the design is easy to navigate round the products and get to the checkout. If you are creating a brochure site or maybe a portfolio site where you want to show off good images then your website designer will use colours and layouts that compliment your own work.
You need to make the purpose of the site clear to your designer from day one, your designer should be able to advise on things like usability and accessibility of the website as well as add a unique and creative touch.
Being the creative input in your site you need to listen to your web designer and let them come up with the ideas, don’t curb their creativity but don’t be afraid to reign them in, as this is your site and you need to be happy with it.
So how do you pick a good designer?
Here are the top five qualities you should look for in any website designer:
- Portfolio – All designers shold be able to show you examples of previous work, they should have plenty of experience in creating good, working websites that are user friendly and have clear, call to actions for contact or buy now depending on the site.
- Banter – As the creative voice your designer should be able to bounce ideas off you, they shouldn’t be afraid to try new, unique ideas. Designers should be enthusiastic and passionate enough to want to do a really good job, you can tell a designer will work well with you if you have that rapport and banter, if your designer is quiet and doesn’t try new things, walk away.
- Preparation – When coming into a creative meeting your designer should have ideas about what they think you may need, they will have researched your competitors and depending on the situation may have mood boards, wire frames or visuals to show you.
- Listen- You need your designer to have ideas and it is good if they go off on a tangent and try new things, but they should listen to you if they go too far. You are the client, the site is to represent you and/or your brand so it is up to the designer to get to know what you want and need.
- Versatility- Designers should be able to leave their own comfort zone and try new things, they should have the capabilities of doing what you want, from a minimalist site, to an ornate flashy site. It is your site in the end so it needs to fit your purpose, most designers will have a signature style which will be apparent in their portfolio, but make sure they are versatile enough to create a website that will work for you.