Everyone wants their website to stand out, look great and be different but during the design process you need to consider the end product, user and goals and make sure you don’t get too carried away. However, you can still be creative with your web design and encourage conversions.
Brand guidelines are generally quite specific about what you can and can’t do, and you have to work within them so it is crucial that these are adhered to make sure it gets through regulatory.
The design needs to be appealing, professional and most of all trustworthy. It should appeal to your target audience.
The final design might look great, but it does it meet the original requirements?
You must get the design fully approved and signed off before the development begins. Making tweaks to the design at this stage is quick and easy; but making these changes during development can be time consuming and costly. This is one of the easiest ways to make a site that is over budget and doesn’t meet timescales.