Twitter and Links: Opposite Sides of the Same Coin
In the past there has been a lot of discussion about SEO, with the topic being split up into various categories.
The main categories include: Content, Meta-Data, Page Structure, Site Structure, Link Building and more recently Social Media.
The problem with this breakdown is that it is reductionist and creates division. What I mean by this is that it promotes the idea that you can be good at content but not at links, etc. When in fact these categories share more in common than you might first think.
Take link building and social media for example, they are exactly the same. The only difference is that one takes place in an open forum/sphere and the other is much more subtle, with more of a “behind the scenes” approach.
To succeed on Twitter or to succeed when link building, all you really need is to connect with the right people. This might mean following the right person or it could just as easily mean gaining a link from the right website.
Whether link building or Twittering, success rests on your ability to network and to do so in a meaningful way. Check out this Links vs Followers Blog, which uses infographics to illustrate the similarities between each approach.
As soon as you start to see the similarities between each “category”, you can then essentially half your work load. This is simply because you will come to realise that a startegy that works on Twitter, will also work when link building, and vice versa.
You should also come to realise that Twitter and link building don’t just share the same strategy they are also “linked” in a much more fundamental way. This means that followers can turn into links and links can turn into followers. Once you appreciate this there is no stopping you.