SEO Basics Archives - Falkon Digital Ltd

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The Falkon Digital resource of industry news, agency news and vlogs

SEO Basics - CRO (Conversion Rate Optimisation)

SEO Basics – CRO (Conversion Rate Optimisation)

You've got to the top of the search engines, getting loads of traffic from SEO, PPC, social media and a bit of link bait. It's now time for CRO

SEO Basics - Offline Marketing

SEO Basics – Offline Marketing

When starting a SEO campaign you need to be aware of any offline marketing work that may be complementing the work you are doing online, offline can be very strong

SEO Basics - Link baits and Blog Seeding

SEO Basics – Link bait and Blog Seeding

As part of an online marketing campaign you may want to look at link baits which can be complimented with blog seeding, this can be a great way of attracting new visitors

SEO Basics - Social Media Campaigns

SEO Basics – Social Media Campaigns

SEO and social media is beneficial to any business as even if you are not online, people may be using social media to talk about your service or products.

SEO Basics - Paid for Campaigns

SEO Basics – Paid for Campaigns

SEO is the organic results in the search engines but this can be complemented by paid for campaigns. These can be very effective in driving traffic to your website.

SEO Basics - Starting a SEO Campaign

SEO Basics – Starting an SEO Campaign

If you have been following our series of SEO Basics blogs you will have a better idea of how SEO works so now we come onto the nitty gritty bits of starting...

SEO Basics - Keyword Research and Competitor Analysis

SEO Basics – Keyword Research and Competitor Analysis

Before starting a SEO campaign you need to do keyword research and competitor analysis this will help give you an idea of what SEO work needs to be done.

SEO Basics -Benchmarking performance and setting KPIs

SEO Basics – Benchmarking performance and setting KPIs

Always set goals and targets at the beginning of your SEO campaign - benchmarking gives a good idea as to how your site is doing before SEO work starts.

SEO Basics- Link building

SEO Basics – Link building

The third part of our SEO Basics series is Link Building, Link building is a part of your off page SEO campaign and is important to help you get good results in...