How Star Wars Can Inspire Your Digital Strategy

How Star Wars Can Inspire Your Digital Strategy

By Falkon Digital on May 4, 2018

How Star Wars Can Inspire Your Digital Strategy

Happy Star Wars Day – May the 4th Be With You

At Falkon Digital, we love all aspects of Digital Marketing. But we also love Star Wars, so given that it’s International Star Wars day, we thought we’d combine both. How many Star Wars Quotes and misquotes can you find hidden below?


Can’t I just buy some SEO for my site?

“That’s not how the force works!” – Han Solo

If you’ve heard about SEO, chances are you have some idea of what it is and that you need it. While some consider SEO or Search Engine Optimisation to be a mystic art, it’s not all about lifting ranks and controlling Google. The higher your website appears on your search engine ranking, the more potential customers will find your site and visit. There are so many myths about how to achieve this, but hokey strategies and ancient methods are no match for a good agency at your side. The rules about what will influence a website’s position within Google changes more or less daily, so getting the best results for your site involves keeping abreast of the latest changes and making adjustments to best take advantage of them. Do that and You’ve taken your first step into a larger world.


I have a friend who says he can build a cheaper site!

“Who’s the more foolish, the fool or the fool who follows him?” – Obi Wan Kenobi

In the vast world of Digital, it can be hard to know who to trust with looking after your SEO and marketing campaigns. There are so many agencies out there making huge claims and promising incredible results, but how do you know whether those are the droids you’re looking for? Could you look at a tempting offer and spot whether or not It’s a Trap? With a comprehensive digital strategy being crucial to attracting and retaining your customers, making the wrong choice could have long-term implications. Once you start down the dark path, forever will it dominate your destiny.


The biggest most expensive Digital agencies must be the best

“Size matters not. Look at me. Judge me by my size, do you?” – Yoda

Falkon is a boutique digital marketing agency which punches well above it’s weight. The size of our team may not look like much, but we’ve got it where it counts. Just like our namesake, we can smuggle real ROI for our clients without attracting any unwanted Imperial attention.


Why spend money on a custom site?

“I made a lot of special modifications myself” – Han Solo

When we create a website for our clients, we don’t use off the shelf themes, we custom code each one specifically for their needs in-house. This means that we’re not in the hands of third-party developers and there won’t be any nasty surprises down the line. If you’re using a theme you’ve bought online and you’re suddenly thinking “I’ve got a bad feeling about this”, then speak to us about how we can create a site and a content strategy to get you the results your business needs by design. In our experience, there’s no such thing as luck!


Can’t someone do this for me so I can get back to what makes me money?

“I need someone to show me my place in all of this.” – Rey

If your customers are looking at your website and thinking “What a piece of Junk!” but you’re far too busy working on your core business to be able to manage your digital strategy as well, perhaps it’s time you too get to the Falkon!