The solution is that you need to provide a cookie notice, and a link to page providing information on the cookies used. Ideally you can also supply information as to how to disable cookies in your browser. ICO, the Information Commissioner’s Office, are enforcing the law so we have used their website as the best practice example. When you visit their website, you will see the following notice at the top of the page:
What other companies have done
This is up to you, but we have provided some possible solutions as well as looking at what other companies have done in order to comply. The most simple solution seems to be a visible link from every page of the site to a cookie information page. I’m not 100% sure if this is enough, but this seems to be what has been done by a number of large organisations. For example, here is John Lewis’s website:
It took me a while to find this, so I have highlighted it in red.
A quick fix
This seems quite invasive, but a lot of companies have been using a cookie control plugin. This is a popup notification that appears near the bottom left hand corner of the visitors screen. The great thing about this plugin is that is relatively quick to install and configure, and it works across a number of platforms, including popular OpenSource systems such as WordPress and Magento. For quick compliance and low cost, this would be my first recommendation in order to be compliant by the 26th May deadline.
A bespoke option
We’ve based our solution on the ICO website. As mentioned these guys are enforcing the law, so I’m taking their website as the best case example to ensure that our site is compliant. This is a bespoke option that took a bit more time to design and develop, but in my opinion is the best option. You can see it below:
A super mega option
Some larger organisations are obviously taking this very seriously, as they should. This is because large organisations are likely to be the first targeted by ICO to see if they have complied with the regulations. As a result, some much more comprehensive solutions are appearing. A great example has been done by BT. See a screenshot from their website footer below:
When you first visit the BT website, a popup appears informing you of the new functionality. You will then notice a number of green boxes showing the cookies that are currently active, which include essential cookies (to make the site work), non-essential cookies and tracking cookies. If you click on the settings link, you then have the option to change your settings using a nice drag and drop interface:
Very impressive. This seems a lot less intrusive, and being bespoke you have complete control over the design so integration is much nicer. To find out more and to discuss possible solutions for your site, contact us.