The University of Salford Business school have been working with the media industry in the North West to create a new course in Search and Social Media Marketing. The course is designed to improve search and social media marketing skills, and is aimed at individuals and businesses that want to improve the rankings and traffic of their websites. The course has been accredited by SEMPO, and is one of the first of it’s kind as it has been part of a collaboration between some the leading agencies in the North West (PushON, Latitude and Mediaedge).
The course is a 10 week evening course (one evening per week), so it is accessible to both individuals and business owners that want to that wish to take part. There will also be online support, and the it will eventually leads to an industry recognised qualification. What makes this so unique in my opinion, is that the attendees will have access to the latest information and practices from the leading agencies involved in Search and Social Media Marketing. This is very different from a lot of theory based courses that can be out of date before you have even started.
There is a special open evening on the 29th July 2010 at 5.30pm for people that want to find out more. You can find out more about it, here: www.searchmarketing.salford.ac.uk.
Here are a few quotes from some of the course partners:
Simon Wharton, MD of PushON
“This course is going to bring the knowledge of those in the trenches on a level with those in academia and will give great exposure to anyone wanting to update or develop their Search and Social Marketing skills.”
Richard Gregory, COO of Latitude
“Search and Social Marketing is an industry that has experienced exponential growth over the past decade — a course that allows delegates to reflect on the past and prepare for the dynamic future is exactly what is needed.”