While talking to one of our clients recently, they informed me that their son is actually taking a IT & Media degree that has a module on SEO (Search Engine Optimisation) and online marketing, incorporating elements of social media. I was quite surprised to hear this initially, but decided to investigate if any other Universities were offering similar things. Of course, my first port of call was to check local Universities in Manchester, so I looked at Salford and Manchester University.
The first thing I found was actually a separate course on Search and Social Media Marketing, held at Salford University and run by a collaboration of leading figures in the digital Marketing Industry. This included Katie Donovan of SEMPO, Simon Wharton of PushON, Richard Gregory of Latitude, Ben McKay of MEC and Dr Aleksej Heinze of Salford University. On reading through the website, I quickly realised that I had actually read and written about this before, but that things had moved on quite a bit since I last checked it out.
These kinds of courses are for Manchester SEO companies, because they help Manchester’s SEO community by offering them training from people actively working in the industry. They are also unique in that they offer social media elements as well as just SEO.
Also interesting was the mention of Dr Aleksej Heinz, who was named as the Search & Social Media Marketing programme leader of Salford Business School. For anyone looking to get into the SEO industry, this could be a good course to get on to develop your Search and Social Marketing expertise, get exposure with some leading figures in the industry, and ultimately get a qualification that will be recognised in the Manchester community.