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Christmas is coming, and many of you may be considering what marketing activity you’re going to deliver this year to try and capitalise on additional sales, or to simply be front of mind for your client when they come to their budget meetings in 2019.
Typically companies will default to sending either a physical card in the mail or sending an e-card. These strategies still have their place, but the real power lies in video marketing! Watch our video below to find out more.
Video has always been the gold standard when it comes to advertising, so why don’t many companies invest in it? It’s because historically creating video has been expensive and time consuming, followed by hefty distribution costs. Of course these days video production is much more cost effective, and with the right strategies your distribution across all the social media platforms and networks helps ensure terrific value and ROI.
Video works not only by itself, but also enhances and integrates with your other marketing strategies to make your brand really stand out from the competition. Studies show that;
- Consumers recall 80% of a marketing message for up to 30 days if delivered via video
- Businesses who produce video content are regarded as being more trustworthy than those who don’t
- Videos on a website landing page have been shown to increase conversions by up to 80%
- 60% Of visitors prefer watching a video to reading text
- Emails containing videos have a 96% higher click through rate than those without.
- 90% of customers say that video helps their buying decisions
- Customers viewing a video are also 64% more likely to buy
How much and how fast?
Just in time for Christmas 2018, we’re offering to create a simple marketing video for your business starting from just £500.00 + VAT. To get an idea of the kind of production your brand could have for such a small investment, check out the following.
The turnaround time for a video like this can be as quick as 48 hours depending on your final requirements, but the sooner you get your video ready and out there, the greater impact it can have before the Christmas season ends for another year.
If you have more budget and time, we can produce something much more comprehensive. The following was created in house by the Falkon team earlier this year. Our ski fashion client provided the garments, we provided the rest, from sourcing the location to engaging the model and providing the catering and, of course, planning and conducting the shoot itself using our enviable collection of the very latest professional photography equipment.
Because of our experience in video marketing, we not only create a digital video that’s perfect for your social channels, but we can also assist you with the discovery and distribution too. There are lots of opportunities and only 39 days to Christmas, so get in touch now to avoid disappointment.
For the ultimate Christmas 2018 Marketing Video, Falkon Digital are your Festive Digital Partners.