We have all been awaiting the ground breaking strategy Twitter would unveil to make Twitter a more profitable business and this week Twitter announced “Promoted Tweets”. Twitter have refered to these “Promoted Tweets” as being a non traditional way for businesses to advertise, and get their tweets out to a wider demographic than their usual followers and fan base.
Promoted Tweets are just like a regular tweet that will be posted onto the timelines of their followers, these can still be retweeted, favourited and replied to except they will be paid for by the advertisers.
As social media is all about engagement, these promoted tweets will be monitored by Twitter as to their effectiveness. If the tweet isn’t effective – not being retweeted or repplied to- then the tweet will be removed.
Biz Stone, the co-founder of Twitter says, “Before we roll out more phases, we want to get a better understanding of the resonance of Promoted Tweets, user experience and advertiser value. Once this is done, we plan to allow Promoted Tweets to be shown by Twitter clients and other ecosystem partners and to expand beyond Twitter search, including displaying relevant Promoted Tweets in your timelines in a way that is useful to you.”
“There is one big difference between a Promoted Tweet and a regular Tweet,” he adds. “Promoted Tweets must meet a higher bar—they must resonate with users.”
This is just the first phase of this strategy, so we will probably see changes in the business model as more partners try it out and it evolves with user interaction. Twitter is a good tool for some businesses to communicate with their customers, promote their services and keep on top of industry news so you can see where this opportunity has come from.
Twitter has also launched an ad words style concept to make money through Twitter so if you feel promoted tweets aren’t for you this is another way to get exposure.