Online Press Releases - Think People Not Demographics

Online Press Releases – Think People Not Demographics

By Joanne on January 4, 2010


Internet Marketing isn’t always about the newest techniques but what works best for your business and online press releases are often overlooked as being old hat and boring. Truth is you can do a lot more with online press releases than you realise.

A lot of SEO and Internet Marketing consultants see Press releases as an easy way to generate backlinks. By adding links to your press releases then submitting to over 200 websites you can get 200 strong relevant links. This will, of course, have an impact on your SEO campaign, but by looking at this as the only benefit, SEO consultants are missing the point a bit.


What to Consider When Writing Press Releases

In SEO it is easy to forget that at the end of the day your site and content to do with your site should be aimed at a user, preferably your target audience. In the case of a press release, the end content is supposed to attract your target demographic and should, therefore, be aimed with them in mind, not the search engines. If you work to your correct audience, news sites and Search Engines will pick it up as well, not the other way round.

If you want to reach your target audience properly, you need to humanise them when you are writing the content. Don’t think of your audience as being male- 24 -35 years old- interested in gadgets, think of the individual, your mate from down the pub who likes a pint and to show off his latest mobile phone, your sister who is looking for something for her boyfriend etc. By writing for an individual you make the press release more personable and the content will be a much stronger sales tool. It will grab their attention without looking boring or spammy and the links will actually direct traffic back to your site.


Press Releases – Set The Right Tone

Press releases are less editorial and more advertorial, they are not to show off how clever you are knowing the latest jargon and technicalities of a product, but they are a sales tool to shout about who you are, what you do and encourage the type of people who would find the site useful to have a look.

You should have an idea about your target demographic and have them categorised, and having this in mind is a good starting point for writing any content worth reading. However, at some point, you need to look at the words and how they will relate to the individual. This way you are creating a conversation and this is a good starting point to a sale. You are limited to not being able to ask your audience a question or answer any questions they may have, so think about what they will need answers to draw them into the content by looking at their needs.

Press releases are a good base for any internet marketing campaign as they have the power to reach out to a new audience, as well as increased brand awareness and contribute to SEO marketing.