If you've taken the time and trouble to put together some really great content, which is likely to attract the...
Are you using Twitter to its full potential? To create and manage an effective Twitter page for your business, keep the following Twitter marketing tips in mind.
Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online.
Maximise your Twitter profile
Put time into your profile by customising it and making it personal to your business.
The industry and size of your business will have a big impact on the tone and image of your Twitter profile.
Your profile image must be able to represent your business which is why most companies will usually use their logo. Try to use your banner image to create some engaging art or use to this as another way to give customers a better understanding of what your business does.
The appropriate choice for an image will depend on the intended brand and voice. Your Twitter bio should also be thoughtfully written and edited to reflect the appropriate tone.
Don’t always focus on pushing products
Social media is a powerful marketplace for promoting products, but some businesses squander the potential opportunities. Tweeting primarily about products will make your company look like very spam orientated. Potential followers are already accustomed to the hassle of junk flyers and email, and they will shy away from Twitter pages that focus just on pushing products.
At first, it’s a good idea to spend more time observing how other companies use this platform. Watch for the kinds of posts that inspire interaction and attract followers. You need to figure out what works well for your competitors and then create a social media marketing strategy for yourself but make it unique to you and better than your competitors.
For local businesses, Twitter can be a great way to engage with community projects and organisations so make sure you take advantage of that when planning your social media marketing.
Use quick replies and welcome messages
Last year’s new features in Direct Messages have opened up new possibilities for customer service. Welcome messages start the conversation with users who are interested in messaging your business. They can also direct the user toward suggested prompts.
Quick replies can conveniently answer simple questions, such as order status and hours of operation, on behalf of your business. A courtesy message for new followers is a nice touch but we do recommend against automated DM’s as these are impersonal and outdated.
Join the conversation
To quote one of the protest signs in the recent Pepsi commercial, “Join the conversation.” While it’s a good idea to stay clear of unnecessary controversy, there’s nothing wrong with showing that your business is engaged with current events.
Engaging on controversial issues are not recommended, but there are plenty of topics where your business can engage followers. Seek out industry leaders in related fields, and don’t be afraid to retweet.
Your business can provide followers with insight on current events, even if it’s just a matter of sharing reputable links. Consider your target audience and the types of posts they would find engaging.
Take a look at current hashtags trending on twitter and try to relate them to your business in order to bring customers back to your website as an option.
Start your own personal hashtag that relates to your business and try to get it trending. This will require lots of engagement over a short period of time so it may be best handing that responsibility over to a digital marketing agency.
Leverage the new locations features
Ongoing technical innovations continue to expand the number of ways a business can use social media. Twitter has recently allowed businesses to share and request locations in messages. This means that customers can engage with your page and message you to find the nearest location.
The service is particularly useful for businesses with multiple locations. For restaurants, users can make reservations and even place to-go orders more easily.
Location data also improves the accuracy of complaints and other feedback. For the sake of user privacy, people are granted a choice about whether to share their location data. With information about the locations of your followers, you can make sure that your posts are targeted for those areas and demographics.
Organise your account with Twitter lists
As you follow a growing number of customers, prospective customers and other businesses, it’s a good idea to build lists of different types of pages. You can create up to 20 different lists on Twitter, separating out a few that you want to follow more closely.
If you follow customers, then it may be good to keep them in a separate group from other businesses. Some accounts will naturally be a higher priority, even if they don’t post frequently. Thinking in terms of lists, different types of posts can be used to target your various types of followers.
Twitter marketing for your business
Ultimately, effective use of Twitter will require time and commitment to learning about the culture of social media. Some types of posts are more likely to get engagement from your followers, and generating that type of content can further boost your following.
Not every business will understand how to market their social media accounts to the best of their ability so if you would like to discuss any of the points raised in this blog post then why not get in touch with us to discuss social media marketing for your business?