Friendly URL definition - What is a Friendly URL?

Friendly URL definition – What is a Friendly URL?

By Joanne on

Friendly URL definition - What is a Friendly URL?

What is a Friendly URL?

A friendly URL is a web address that is readable to both a human user of the website and a search engine spider.¬†With many large or dynamic websites the URLs are generally formatted in a way that isn’t beneficial to the user or a search engine from an SEO perspective.

For example, this is the type of URL you may see on a dynamic website:

www.domain.com/page?id=144

Ideally the URL would provide both context and relevance to the information on that page. So for example, if the web page was for a web company offering web design services, the friendly URL might look like:

www.domain.com/services/web-design/

Regarding SEO, friendly URLs can also include page specific keywords to help improve the relevance of those pages. If your site is using unfriendly URLs, you can use mod-rewrites to change all your pages. However, if you do you will need to add 301-redirects from your old URLs to your new URLs so that Google knows that the location of the pages have permanently been moved.

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Comments (5)
    1. SEO Creative

      It depends on your site and how confident you are making the changes – I would probably recommend speaking to your web agency, they might do it as a value add if it’s a small job, and if you mess your site up it could be costly.

      Reply
  1. seo company

    I believe this is a very well written article, the topic is very interesting that url is friendly for both for human and the spider.
    on searchrounds we make your site user friendly and always follow the Google guidelines for the promotion

    Reply

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