Creating an effective Twitter Ads campaign

Creating an effective Twitter Ads campaign

By Lee on April 12, 2017

Whether you are already running a twitter campaign or simply looking to set up some twitter ads for your business, here are some top tips to remember when putting your online marketing campaign together.

twitter ads

Emphasise urgency

It’s important to create a sense of urgency in all aspects of marketing and it’s no different with Twitter ads. You need to be able to give people a reason to take immediate action. Maybe your offer is only available for a short period of time, or your supply is limited. Try using phrases like “sign up now”, “for a limited time”, “low stock”, etc.

This will help create your audience to act quicker to avoid any disappointment.

Discount by the %

We see more people click on Tweets that express discounts as percentages instead of a actual amount off. 20% off just sounds like more than £5 off doesn’t it? This way no matter what the total order amount is you will receive that discount.

£5 off something that is £100 will not make users panic buy, but 20% off will encourage the user to spend more knowing that the discounted amount is off the entire order.

People love anything”free”

A lot of businesses now use online marketing to generate greater sales and are focused on getting users to make a purchase. However, if you’re focused on gathering leads try promoting your resources and ebooks. If what you’re offering is truly free, you should celebrate that.

By emphasising the word free, you can generate a much higher conversion rate through your website.

Avoid distracting hashtags

Hashtags link to all the other mentions of that phrase, and are useful if you’re focused on engagement. But, if your goal is have people go to your website or follow your account, you don’t want to risk someone clicking on a hashtag instead of your call-to-action.

It’s important to understand if the hashtags will also likely to be viewed or also just lost among the twitter web space forever. If something isn’t related to the hashtag you are using the don’t use it. If your trying to push a product, then there really is no need for #ThrowbackThursday as it not find an audience that you want.

Ask a question

Asking a question helps people feel like they’re part of a conversation and can compel them to click through. It creates a strong engagement aspect that not everyone seems to be taking advantage of in 2017.

Even posts such as favourite or re-tweet can create enough engagement that will achieve the outcome you may be looking for.

Testing what captures your audience

Remember that testing is a critical key to success. A good plan is to experiment with several campaigns for each marketing initiative, so you can learn more about which twitter ads performs best for your audience.

Small tweaks to the Tweet copy in your Twitter Ads can lead to big improvements in your results. By testing out different ad copy you’ll uncover what resonates with your audience. To help you create impact ads, here are five tips that we’ve seen success from again and again.

Top tip:

The best tip we can probably give you is that if the content you are putting on your twitter ads or posts isn’t making you want to engage than don’t expect your potential customers or audience to do so either.

Have a question about twitter ads?

If you have any questions about any social media marketing you’re running, then send us a tweet @FalkonDigital.

If you are looking to put together some online marketing using social media, feel free contact us and we can look at putting a digital marketing strategy together for you.


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