WordPress – So much more than a blogging platform
In this episode of #AskFalkon, Falkon’s own Technical Director, Stephen Ludgate discusses the surprisingly common perception that WordPress is just a basic platform for bloggers and explains why it’s so much more than that.
Getting right to the root of this perception, Steve rightly points out that in its early days, WordPress was indeed created as a way for bloggers to quickly and easily publish their content online. However, as the internet has evolved over time, so has WordPress and today it’s a comprehensive, full featured, flexible and versatile content management system (CMS) capable of handling just about anything. You might be surprised to know that today, nearly a third of the web is powered by WordPress. You might also be surprised to know that one of the two Founders of WordPress lives a quiet unassuming life with his family in Stockport and can be regularly be found at free and subsidised WordPress community events.
What are the advantages of the WordPress CMS
It’s free to download and use
That’s right, the tremendously powerful, infinitely variable and most widely used CMS in the world is free. WordPress is open source and has a global army of passionate contributors all collaborating to continue to improve the platform for the benefit of everyone, without fees or licensing issues. There aren’t many times you’ll find something special for nothing, but WordPress is one of the exceptions.
It’s infinitely customisable
Being open source, WordPress is maintained by the community. There are also innumerable add-ons which can be freely downloaded and seamlessly incorporated into your website. In particular, themes (which provide a particular look and function to your site) and plugins (which are smaller add-ins you can choose for specific purposes) can be easily added and removed as you see fit. Not all themes and plug-ins are free to download, but there are more than enough of both to choose from for free, unless your needs are particularly specific.
It’s easy to use and to learn
Teaching someone how to use an existing WordPress site is very easy indeed. To create basic posts requires many of the same skills as you need to create a document in Microsoft Word, so even someone who’s never used WordPress before will feel a certain familiarity with the platform and can easily build their skills from there.
It’s SEO Friendly
If you’ve heard of SEO (Search Engine Optimisation), you know how important it is to make sure your site is the first one to be shown to users searching for your products or services. The good news is that WordPress is built from the ground up to be easily optimised for search engines. Popular plug-ins like ‘Yoast’ and ‘All in one SEO’ make it easier still to optimise your site for the best organic rankings.
Safety and security
The open source nature of WordPress means that the code for the site is open to anyone to view, use and modify. The platform is in a constant state of development by a global army of contributors, so security issues which arise from time to time are dealt with quickly with updates being pushed out to prompt downloads from within the dashboard itself as soon as they become ready.
Universally ubiquitous and widely understood
If you engage a developer to build a WordPress site for you and for whatever reason you move elsewhere, you’ll have no problem finding another developer to pick up where their predecessor left off. Contrast this with a custom CMS where only the developer who made it knows how it works. The advantages for a WordPress build become clearly apparent.
Want to know more?
If Steve has succeeded in changing your perception of the WordPress CMS, or crystalising what you already knew, then perhaps you’re ready to discuss advantages to using this robust platform as the base of your online presence. Speak to us about how we can make WordPress work for you.