What is Anchor Text?
Anchor text is the text that you click on to activate and follow a hyperlink to another web page or website. For example, the words “search engine optimisation” in this link (search engine optimisation) are the anchor text.
Anchor text plays an important role in Search Engine Optimisation (SEO) as it provides relevance to the link for the search engines, and can help you rank for your chosen keywords. That’s why a great inbound link to your site will include one of your keywords in the anchor text.
To provide an example of how powerful this strategy can be, enter the search term ‘click here’ in Google and see what appears #1 in the rankings. You will find that is actually the download page for Adobe Acrobat. This isn’t because Adobe have tried to optimise specifically for those keywords, but because there are hundreds of thousands of websites that use ‘click here’ to download Adobe Acrobat.