Falkon Digital  Our Work  Precision Time

Precision Time

What we did: Conversion Rate OptimisationMagentoResponsive DesignSearch Engine OptimisationWeb DesignWordpress
Project Overview:

Precision Time is a popular website specialising in selling high class designer watches at discounted prices. They had an existing Magento ecommerce website, which required updating as part of an SEO audit. Part of these updates included making the website responsive to cater for their mobile traffic, so the decision was made to overhaul the design and functionality as part of the upgrades.

Within the redesign, considerations were made around the user journey to draw visitors into the website, reduce bounce rate and overall improve the site conversion rate.

As well as redesigning and rebuilding the layouts, additionally functionality was also included such as the integration of a WordPress blog. This was handled using the FishPig plugin, and enabled the client to start using a number of additional plugins as part of their online marketing strategy that previously they were unable to utilise.

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