McLaren

What we did: HD video filmingPhotographyVideo production
Project Overview:

Following our previous work with Bentley and Rolls Royce through Sytner Group, we were asked to cover the launch of the new McLaren showroom in Knutsford. This included a grand reveal of the eagerly awaited MP4-12C that was being showcased to prospective buyers in the same evening.

We used three of our in-house photographers to cover the event, using a range of cameras, lenses, equipment, lighting and audio recording. Pro Canon and Nikon DSLR cameras were used for the primary photography, with a fully rigged Canon 7D used for the video capture.

The project was very time sensitive, with a majority of photographs required the following morning for press release. Time was also very limited for the editing of the video, which was provided as a full HD video file (1920 x 1080px) as well as uploaded to several video websites including YouTube and Vimeo at 720HD.

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