Every business wants to be ticking that social media box, but not all companies are getting it right, we have put together some of the most common mistakes businesses make with their social media.
Social Media is a free marketing tool therefore it seems to make sense that nearly every business should be using it, however there is a lot more to social media than just Twitter or Facebook and although signing up to these platforms is free your time is not.
Social media has allowed customers to dictate a brands reputation, your reputation is no longer what you say it is but what your customers tell each other and this is a very important fact to keep in mind.
Top 3 Social Media #fails for your business
Spending hours on Twitter or Facebook and not getting any sales or conversions
Your time is money and for your Twitter or Facebook campaign to work you need to have conversations with people and engage with them. This all takes time, but a lot of businesses spend too much time on these platforms talking to the wrong people or just socialising. Some business even forget to direct people back to their website when appropriate, this does not convert in to sales and will effectively cost businesses a lot of money in wasted hours.
Track your social media activity through Google analytics, Google analytics has made this really easy by having a ‘social’ tab, if you set up goals and conversions you can work out how well each social media campaign is working and how this converts to sales. If all of your business is coming from Twitter then you should spend a lot of time on it, if you don’t get any conversions then perhaps you should be looking at other marketing techniques.
Doing what everyone else is doing
Ok, so he big brands are using You Tube and Pinterest, great but that doesn’t mean you should.
Many people make the mistake of just copying what other people are doing, big brands, competitors, even just brands they like, if they are doing it then surely we should be – NO.
Social Media is about getting social with your customers, not their customers. You need to ask yourself these simple questions;
- Who are your target audience?
- What are they interested in?
- Where do they ‘hang out’ on social media?
- How can you get their attention through social media?
- How can you be unique and stand out?
- How can you get them back to your website to convert?
If you can answer these questions then you are good to go, you can set up a social media campaign that will get in front of your correct demographic, capture their attention through their interests on the right social media platforms and get them to convert into business.
If you can’t answer this straight away then you need to do the research into it before even contemplating spending resources on a Social Media strategy.
If you set yourself up on Social Media then you need to be prepared for conversations, people are used to being able to converse with brands and if you put your brand onto social media this could be used by customers.
It is very important to monitor conversations around your brand, for both positive and negative feedback and if there are any conversations in the industry you could help out with.
By joining in on these conversations you can show off your industry knowledge, gain trust and be in a good position to collect good feedback and testimonials. If you find negative comments you are also able to address these quickly before it were to become damaging to your reputation.