Page Rank Update

By Sadie on

google page rank update

This weekend has seen a Page Rank update so what does that mean for you, your website and your SEO? We have seen our clients websites go up this quarter as our natural link building has been recognised. Falkon Digital have to keep a close eye on Google updates and algorithm changes so we noticed on Saturday the 3rd of April 2010 the Page Rank on many of our clients websites being updated.

The page rank update schedule predicts a Page Rank update every 3 to 4 months, the last Page Rank was the weekend of the new year and many people predicted a Page Rank update on April fools day (due to Google’s quirky sense of humour), last year the Page Rank update in April was on April fools day but this month we saw April the 1st come and go with no update.

Although we expected a Page Rank update, Google usually does it’s Page Rank updates and Algorithm updates on the weekends and true to form Google updated the Page Rank this weekend. We saw a lot of our clients Page Rank improve, this is due to the natural link building we do and the regular content updates that encourage more people to link to the site.

Having a good Page Rank will help you monitor the progress on your link portfolio with a mix of quality and the quantity of your links which will in turn help your SEO but a high Page Rank will not guarantee you a good position in the SERP’s (Search Engine Results Pages), on the other hand a low Page Rank does not mean you will not do well either. It is a combination of on page and off page work that will help improve your SEO.

We also noticed a few sites we visit regularly have lost page rank or the page rank has stayed the same. This is due to the link building efforts being slowed down or stopped due to complacency, or the sites that link to them have lost Page Rank which has been in turn passed through to the other websites.

Google Page Rank changes every day as your site gets more links but officially updates the Page Rank quarterly.

About Sadie

Sadie is the head of online marketing and SEO. She likes the colour purple & crisps (especially monster munch).

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Comments (10)
  1. Christine Tate

    Dear Sadie,

    My Page Rank increased from 1 to 2 over the weekend, but my site is still ranking the same in Google. Surely if my Page Rank has increased, then my site rankings should improve also? Let me know if there is anything I’m doing wrong.

    Kind regards
    Christine

    Reply
  2. SEO Creative

    Hi Christine,

    First of all, your Page Rank changes daily but Google only release the value of your PR approximately every quarter (it used to be monthly). So although your new PR is 2, it has most likely been this value for a while. Additionally, PR is an indicator and there’s not as much value put into PR now as there was 1-2 years ago. Your rankings in Google will be affected by a number of factors, including your on-page optimisation, content and the relvance and anchor text of your links.

    Feel free to contact us to find out more…

    Reply
  3. Doug Kelly

    I caught you on Twitter with this one. The Domain is brand new (relatively)- registered in Dec ’09. As of this past weekend, 4/3, it attained a Page PR4 while the site is a PR0.

    I am not totally surprised as I had been reading that Page PR is more relative than the entire site PR, which when you think about it makes total sense. Segmenting the site, page by page, is more relevant to search terms anyway. Maybe the “Googlemeister” is just playing catch up?

    I had been placing bookmarks on a few of the sites (Digg, Delicious, etc.) and had been doing some Tweeting too. The total effort was not a lot (this is one of family sites) but the result was/is nice. Let’s see how it affects traffic based on the SEO Strategy I created for the site.

    Reply
  4. seo ranking

    Hi i am new to your blogs, i just want to know how Google calculate a page rank.waiting for your reply.

    Reply
  5. free car check

    What is the big hang up on PR? Page Rank is named after one of the founders of Google Larry PAGE, hence the name Page Rank. I have a webpage that generates great revenues and traffic and has a 0PR.

    As long as you keep on generating good quality content and continue to link build then PR will take care of it’s self.

    Reply

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