Twitter has now added In-Stream Video Ads as part of their Twitter advertising. So, why have they added this and how will businesses benefit from these changes?
How effective is video marketing becoming on Twitter?
It should come as no surprise that consumers are watching more video on their mobile devices than ever.
Twitter recently shared new research that shows Twitter video ads help businesses reach their audience and drive powerful results.
Video impressions on Twitter grew significantly from Q3 to Q4 2016 as Twitter is fast becoming the place for people to tune in and watch what’s happening. With these latest changes, businesses now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content.
At Falkon Digital we have been making people aware of the powers of video marketing for the last few years and the changes to Twitter now help businesses take their video campaigns even further.
In-Stream Video Ads help businesses tell their story
Twitter is home to brand-safe video from hundreds of the world’s top publishers. That means businesses can now run In-Stream Video Ads to align with videos — highlights clips and live-streams — from Amplify partners, including top TV networks, major sports leagues, major publishing houses and magazines, and professional news outlets. This includes pre-roll and mid-roll ads.
In recent experiments, Twitter has been automatically promoting videos with high engagement from select publishers. Not only does this drive more views for the publisher, it also allows advertisers to get their message in front of a larger target audience.
With the success of the recent trials, Twitter now rolled this out to everyone this week.
New research on the effectiveness of video ads
Time and again Twitter advertising help drive positive shifts in key brand metrics for businesses. Twitter released stats online showing those who saw video ads on Twitter were 50% more likely to be aware of the advertiser’s brand, feel 14% more favourable about the brand, and had 18% higher purchase intent.
This shows how Twitter advertising can have a positive effect on any business. People come to Twitter in a discovery mindset, which makes them more attentive, responsive, and trusting of the video ad content they see on Twitter in comparison to competing platforms.
Twitter states that “the video ads used on Twitter are almost 2X more memorable when compared to the same ads on other social networking sites”.
Investing in the video experience
With these changes, Twitter is making video experiences even better for consumers, publishers, and advertisers. They are investing in the video viewing experience through updates to their platform, content development, and video ad solutions.
Get started with Twitter advertising
To learn more about the types of Twitter advertising and video marketing get in touch with us today and we can look at incorporating some twitter advertising into your online marketing strategy today.